Thursday, August 18, 2011

Fans Receive New Kate Spade Eyeglasses Collection


Interested in seeing the new Kate Spade eyeglasses? A lot of fans have been waiting for this collection for some time.

Already a number of magazines have written up on the new line. We also heard that uber-celebrity Kim Kardashian had purchased a pair.

The line from Kate Spade eyeglasses is unique. Unlike earlier collections, this collection had less than a dozen eyeglasses frames. Most of her earlier collections tend to have around a dozen frames.

Despite the smaller collection, people seem to be very bullish on the collection. The company continues to innovate and come out with different styles. Although most people do not believe that the company is evolving, you would be surprised.

Kate Spade Eyeglasses

First, all you would need to do is look at prior Kate Spade eyeglasses lines to see how the collection continues to be improved. Furthermore, the company is also innovating with their marketing. One of the things they have done with marketing is they are increasing their efforts for media coverage.

Despite this, in the past week we heard more about competitors in newspapers than we heard about the company. An example is coverage from the new patents that Macy 3D received last week. This may be a new trend that we seen from eyewear companies. In the past, eyewear brands have tended to avoid patents. Part of the reason is because they are so difficult to uphold in court. Some eyewear companies may be betting that judges will be more favorable to eyewear patents in the future.

This past week, the brand Macy 3D was awarded a number of new patents from the US government. In addition to the patents for the Kate Spade eyeglasses rival, there were also some updates with more established brands. We also heard some great news for individuals who enjoy eyewear and the environment. On Monday Kodak launched a new initiative for the environment.

The designer eyeglasses are made primarily from plants, which is a strategy we have not seen other companies take. Recently we heard that Kate Spade eyeglasses were also considering launching an eco-friendly eyeglass collection. We are not sure how the line will turn out, but we always enjoy eyewear brands taking innovative steps. Companies need to take these types of risks to continue to excel.

We are excited to hear about the upcoming lines from new designer eyeglasses artists. Companies such as Kate Spade eyeglasses need to be aware of these eyewear startups.

1 comment:

  1. Hi there Fashionista!

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