The Gucci eyeglasses parent company continues to expand into new markets. Not only are Gucci eyeglasses extremely popular, but the other apparel that the company sells is also doing very well. The company's stores in New York bring in a remarkable amount of revenue.
Gucci eyeglasses are not the only company that is expanding into new markets, although they do seem to be very ambitious. Another accomplished company is also considering expanding into new markets. The company that is taking a similar strategy to Gucci eyeglasses is Tumi, which is company business people will know about.
This surprised us for a number of reasons. Tumi has spent the last few decades building its brand as the highest quality produce of luggage products. The company even created a lifetime guarantee for some of its products. It is this reason that a lot of people were surprised to hear about the round eyeglasses line that the business is set to launch.
I have not yet heard a comment from Gucci eyeglasses about this. It turns out that the company has been planning on launching this eyeglasses collection for some time, and was just waiting for the right opportunity.
Gucci eyeglasses may need to watch out for Tumi in the future. The company is already facing tough competition from larger companies such as Prada eyeglasses, and from smaller companies such as Dolomiti eyewear. Although every week it seems like new eyewear companies are sprouting up, it is always great to see businesses move into this market.
What is ironic is that even the name of the new line is similar to a recent collection from Gucci eyeglasses. The line that is being launched is called Traverso. The inspiration behind the line is very interesting; it was inspired by bridges found throughout the world. We certainly have not heard of anything like this before.
In other Gucci eyeglasses rivals, on Monday an Italian brand agreed to a partnership with Marchon. Marchon is well known to partner with some of the largest companies in the world. Gucci eyeglasses cannot be pleased about another Italian brand doing this.
I was also happy to hear about business giving back to worthy eyewear causes. I have heard Gucci eyeglasses were considering increasing their donations to charity. On the same note, i heard some more interesting charitable news about an eyeglasses initiative is being started by a shoe producer. With each pair of TOMS Eyewear sold, TOMS will help give sight to a person in need. Although this is a greatly altruistic, I wonder if we will hear of any comments from Gucci eyeglasses regarding this.
Would you forego your designer eyewear addiction to buy TOMS Eyewear strictly because they are more charitable? Leave a comment, I'd love to know what you think...
Monday, August 29, 2011
Thursday, August 25, 2011
Versace eyeglasses have been in the news often recently. A lot of the commentary has been on the company's intense rivalry with Gucci eyeglasses.
The rivalry has not always been this fierce. In fact, for a long time Versace eyeglasses was a distant second to its competitors.
However, times are really changing. It seems like you cannot open a magazine today with looking at a pair of Versace eyeglasses. We were very bullish on the eyewear anyway, but with the extra coverage is sure to help.
In fact, a pair of Versace eyeglasses was worn in this past month's People magazine. In addition to the great coverage, the collection has seen some great social proof from the celebrities wearing the glasses. It seems like celebrities nowadays are obsessed with the eyeglasses that they wear, and Versace eyeglasses continue to be a favorite.
One of the reasons we believe Versace eyeglasses is so effective is because of all of the famous stars who love the brand. Rival companies should take a note of this. Celebrity pictures are always looked at by fans.
There have been a lot news about upcoming rimless eyeglasses. We are happy to make these announcements because they are not typical. Usually we write about large brands such as Versace eyeglasses launching new collections and endorsing new celebrities.
However, there is a lot more activity going on then only with established brands. As an example, continue on below. To begin, there have been a lot of companies that have openly supported the environment. Last week Kodak launched a new outreach to the environmental community. Versace eyeglasses must not have been happy about this.
In addition the sailing around the world, the boat also exhibits the most recent designs from the retro eyeglasses company. This was a great way for the business to grow its presence. We really like the new collection. The frames are made from special material that was actually made from the environment. We are very supportive of this. We have yet to hear a comment from Versace eyeglasses.
Elsewhere in retro eyeglasses news, the company Macy 3D was finally awarded a number of patents. The company had been trying to receive these for some time. We have not seen Versace eyeglasses look for patents in the past, but you never know what will happen. The designer eyeglasses industry continues to evolve, and it will be interesting to see what happens in the upcoming years.
One thing we were surprised to see when we visited Europe was the host of Nine West glasses. The stores typically stand out in American cities such as New York, but they were even more recognizable in Europe.
It seems like designer eyeglasses are proliferating around the world faster than ever before. It is not just throughout Europe wear these lenses are popular. The glasses are also remarkably popular in South America and Asia as well.
In some cities, for example in visit Buenos Aires, designer eyeglasses are just as popular as in the US. We wonder when Nine West glasses are going to expand to that city. Christian Dior glasses are already very popular there.
International expansion offers a great amount of opportunities to companies such as Nine West glasses. The company has already done well so far. This is really a great credit to the company and their expansion plans. Nowadays, the fashion industry is as globalized as any other. It is always interesting to see people from around the world wearing Nine West glasses.
Some other great news happened with the company recently. Nine West glasses was proud to launch a new line. The collection did not just sell well in North America, but also throughout the world. You can find just as many people in China wearing the designer eyeglasses as you can in the US.
People throughout the world were excited with the line. The independent Nine West glasses stores in North America had lines out the door. There are a lot of things the company has done well. In addition to the great products Nine West glasses have created, the marketing from the business has been first class as well. It was difficult to find a newspaper that did not mention this launch.
Because of this, there was a tremendous amount of awareness for the collection. We wonder if Christian Dior glasses followed other designer eyeglasses rivals with this strategy. Competitors such as Dolomiti eyeglasses have also been reaching out to reporters as well. Last year it seemed like social media was the big marketing push, nowadays it seems like companies are moving to other strategies.
We will have to see what happens with this trend. Companies such as Nine West glasses are recognizing that one of the best ways they can build brand awareness is to reach out to popular magazines and news outlets. We will are looking forward to seeing what happens with various brands and their strategies.
Thursday, August 18, 2011
Interested in seeing the new Kate Spade eyeglasses? A lot of fans have been waiting for this collection for some time.
Already a number of magazines have written up on the new line. We also heard that uber-celebrity Kim Kardashian had purchased a pair.
The line from Kate Spade eyeglasses is unique. Unlike earlier collections, this collection had less than a dozen eyeglasses frames. Most of her earlier collections tend to have around a dozen frames.
Despite the smaller collection, people seem to be very bullish on the collection. The company continues to innovate and come out with different styles. Although most people do not believe that the company is evolving, you would be surprised.
First, all you would need to do is look at prior Kate Spade eyeglasses lines to see how the collection continues to be improved. Furthermore, the company is also innovating with their marketing. One of the things they have done with marketing is they are increasing their efforts for media coverage.
Despite this, in the past week we heard more about competitors in newspapers than we heard about the company. An example is coverage from the new patents that Macy 3D received last week. This may be a new trend that we seen from eyewear companies. In the past, eyewear brands have tended to avoid patents. Part of the reason is because they are so difficult to uphold in court. Some eyewear companies may be betting that judges will be more favorable to eyewear patents in the future.
This past week, the brand Macy 3D was awarded a number of new patents from the US government. In addition to the patents for the Kate Spade eyeglasses rival, there were also some updates with more established brands. We also heard some great news for individuals who enjoy eyewear and the environment. On Monday Kodak launched a new initiative for the environment.
The designer eyeglasses are made primarily from plants, which is a strategy we have not seen other companies take. Recently we heard that Kate Spade eyeglasses were also considering launching an eco-friendly eyeglass collection. We are not sure how the line will turn out, but we always enjoy eyewear brands taking innovative steps. Companies need to take these types of risks to continue to excel.
We are excited to hear about the upcoming lines from new designer eyeglasses artists. Companies such as Kate Spade eyeglasses need to be aware of these eyewear startups.
Thursday, August 11, 2011
Looking for a preview of the Ralph Lauren glasses collection that was launched on Monday? The line has come out with quite the bang. I have already seen magazines and newspapers such as USA Today comment on the new line. Some celebrities have also become earlier adopters.
I'm really happy to see the success thus far from the Ralph Lauren glasses line. The collection certainly is not similar to ones we have seen in the past. Different from earlier collections, the line only comes in brown and black, and is specifically made for men. The company is expecting to launch a line for females in the fall.
We are used to seeing Ralph Lauren glasses lines come in a number of colors, but we like this new change. Despite the colors, people seem to be very bullish on the collection. The company continues to innovate and come out with different styles. In particular, we really like one of the frames which look like a turtle shell. The pair of frames has a classy look but it is also very flexible; we can see people wearing them for a number of occasions.
All you need to do is look at prior Ralph Lauren glasses lines to see how the collection continues to be perfected.
Despite this, on Wednesday there was a lot of discussion about Ralph Lauren glasses competitors. An example is coverage from the new patents that Macy 3D received last week. This may be a new trend that we seen from eyewear companies. In the past, eyewear brands have tended to avoid patents. Part of the reason is because they are so difficult to uphold in court.
On Monday, I saw a report which is great for anyone who enjoy eyewear and the environment. On Monday Kodak launched a new initiative for the environment. The designer eyeglasses are made primarily from plants, which is a strategy we have not seen other companies take. We are excited to hear about the upcoming lines from new designer eyeglasses artists.
I have also heard that a lot of eyewear companies have been looking to integrate technology more into their lines. This past week, the brand Macy 3D was awarded a number of new patents from the US government. In addition to the patents for the Ralph Lauren glasses rival, there were also some updates with more established brands.